Advertising FAIL

I bought a Diet Dr. Pepper this morning… The last Dr. Pepper product I will buy, because shortly thereafter I read this story on CNN.

Apparently, Dr. Pepper promised “everyone in America” a free pop if Guns and Roses would finally release it’s new album in 2008. G’N’R did, and Dr. Pepper massively weaseled. Instead of giving everybody in America a free pop, they gave everybody who went to their website within 24 hours a free pop. A significantly smaller number of people, to be sure. Especially since the flood of traffic crashed the site. In response to complaints about the site going down, they extended the offer to 42 hours and put up a toll free phone number as well. Still, hardly fulfilling their promise. The offer is completely off the board now, and I just found out about it. Until Dr. Pepper gives me the free pop they owe me, I’m never buying one from them again.

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  • Craig Maloney  On December 3, 2008 at 10:07 am

    Good God, you actually bought a Diet Dr. Pepper? I’m thinking that’s about as palatable as the Chinese Democracy album.

  • wolfger  On December 3, 2008 at 12:04 pm

    Your comment is a “getting the point” FAIL.

  • Craig Maloney  On December 4, 2008 at 11:03 pm

    Seriously? Getting a free Diet Dr. Pepper is a win? I think making people wait 10 years before purchasing Diet Dr. Pepper for $1,000 each is a huge win. That shit is vile. One of the few carbonated beverages I couldn’t finish.

  • Michael  On December 11, 2008 at 12:01 pm

    Worse would be having to listen to Guns and Roses.

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